Holland Gold acquires AmsterdamGold from Value8

Holland Gold acquires AmsterdamGold, including the storage company AmsterdamSafe, from the investment fund Value8. Value8 has been a shareholder in AmsterdamGold since 2011 and a pioneer in the commercial Dutch gold trade. Holland Gold has grown over the past 10 years to become the largest online gold trader in the Netherlands. Regulators ACM and AFM recently approved the transaction.

As a result of the acquisition, Holland Gold will grow from €150 million to €200 million in revenue. The value of the precious metals that Holland Gold stores for customers will increase further from €200 million to €400 million. 

AmsterdamGold will be integrated within the broader Holland Gold organization, part of Aunexum Precious Metals Group. In time, the webshop and the AmsterdamGold label will be merged into that of Holland Gold. AmsterdamSafe's storage will become an independent part of Holland Gold Safe, with storage continuing in its own exclusive storage location in Haarlem at Koninklijke Joh. Enschedé. 

"This is a fantastic step in our existence and one that is completely in line with our strategy of growth," says Paul Buitink, managing director Holland Gold. He also says: "Holland Gold has developed into the most complete provider in the market for physical bullion with both the supply of coins and bars for its own storage, as well as the offering of professional storage including a convenient savings account backed by gold or silver." 

The acquisition was a great opportunity for investment company Value8 to sell an existing holding for a good price. Peter Paul de Vries, founder and CEO of Value8: "We have built the company, it has become a leading player in gold and silver. But there is also an increase in scale. You have to expand abroad in order to grow. The acquisition by Holland Gold, which is strong in trading and provides a lot of information to precious metals investors, is therefore a logical step for AmsterdamGold." 

Gold is setting one record after another in various currencies this year. With an increase of 22%, the precious metal is one of the best-performing asset classes. The high inflation of recent years and rising government debts have made precious metals popular with investors. Central banks are also buying large amounts of gold again.

The ongoing conflicts in the world, such as the war in Ukraine, the ongoing conflict in the Middle East, and tensions between the U.S. and China, are contributing to an increased demand for gold as a safe haven. In addition, the US presidential election and interest rate cuts are expected to contribute to a rise in the price of gold. Buitink: "The timing of the acquisition is perfect given the market conditions. With a larger team and an even broader product range, we will serve customers even better."