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We believe it is important to help people protect their wealth with a financial alternative such as precious metals. Gold and silver have been a safe haven in times of financial turmoil for thousands of years.
We think that the purchase of precious metals is necessary, after all, more than a hundred money systems have already fallen... and there will be several more. Perhaps a new systemic crisis is very close. That's why we offer precious metals.
We work hard to show people the ropes. More insight into the financial world, more knowledge and education, more information. Our mission is to explain the faltering financial system.
We are supported, encouraged and challenged. We feel supported by history and by almost all Central Banks in the world.
We have grown tremendously and achieved results.
Read below how it all started:
2012-Aunexum, the lender
It started with the creation of Aunexum in 2012. Initially, the company was not focused on trading precious metals, but worked with Credit Suisse on a product that allowed you to borrow money with gold as collateral at an attractive interest rate.
2013-2015 The origins of the gold group
Goudstandaard, Holland Gold and BGP Precious Metal, which was then called the Best Gold Prize, were independent companies at the time. Goudstandaard and Holland Gold sold gold with their webshops and BesteGoudPrijs collected scrap precious metals, such as old necklaces and bracelets, from jewellers.
In 2014, Aunexum acquired the companies Goudstandaard, Holland Gold and BestGoldPrice. One gold group emerged: Aunexum Precious Metals Group. For most shareholders of the acquired companies, this was also a moment to withdraw from 'the gold' and focus on other business activities.
In 2015, Aunexum founded the storage company AunexumSafe to facilitate insured storage for the customers of Goudstandaard and Holland Gold.
2017- A golden opportunity: Elephant Refinery
In 2017, a special opportunity arose. Dentsply Sirona; the largest dental company in the world had a business unit in Hoorn (NH), Elephant Dental, which refined precious metals for the dental industry. Because gold and silver were used less and less in the dental industry, she no longer considered working with precious metals to be part of her core activities. Aunexum joined forces with the former employees of Elephant Dental and the company Elephant Refinery was born. Elephant Refinery's largest customer is sister company BGP precious metal, which had the 'jewelry scrap' collected by Elephant refined.
2020- New branch and strong growth
In addition to our branch in Alkmaar, we opened a branch in Rotterdam. Due to the corona crisis, the invasion of Russia in Ukraine, the wave of inflation and banking turmoil, we experienced enormous growth as a company. The interest in precious metals is growing strongly.
2023-One name: Holland Gold
Holland Gold is the specialist in precious metals in the Netherlands and Belgium and has grown into a company with more than 50,000 customers in 10 years. With an annual turnover of more than 200 million euros, it is in the top 25 of largest webshops in the Netherlands. And Holland Gold does more. She brings education, current affairs, fascinating interviews on her popular own YouTube channel and organizes various events. Director Paul Buitink is also often seen in the media: as a financial expert, as a table guest, interviewer, panel member in a debate or host of an event; Paul brings the sharpness and nuance.
And because it is easier to speak from the same mouth, a 'total branding' has been implemented within Aunexum: Holland Gold, Goudstandaard and AunexumSafe all continue under one label, one name: Holland Gold (Safe).
2024 - Acquisition of AmsterdamGold
Holland Gold acquires AmsterdamGold, including the storage company AmsterdamSafe, from the investment fund Value8. Amsterdam Gold was the first party to start online gold trading in the Netherlands in 2008, where Holland Gold has grown over the past 10 years to become by far the largest online gold trader in the Netherlands.
As a result of the acquisition, Holland Gold will grow from €150 million to €200 million in revenue. The value of the precious metals that Holland Gold stores for customers will increase further from €200 million to €400 million. Director Paul Buitink: "With a larger team and an even broader product range, we will serve customers even better."
With the acquisition, Amsterdam Gold and Holland Gold join forces. In time, the webshop and the AmsterdamGold label will be merged into that of Holland Gold. AmsterdamSafe's storage will become an independent part of Holland Gold Safe, with storage continuing in its own exclusive storage location in Haarlem at Koninklijke Joh. Enschedé.
