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Buying gold from Holland Gold means you always benefit from the best price, fully tailored to your wishes and budget. You can choose from gold bars and gold coins in various weights, or easily buy physical gold via the Holland Gold App, where you determine the desired amount or weight yourself.
When purchasing gold bars and gold coins, you can choose safe and discreet home delivery, insured storage in the Netherlands, Switzerland and Singapore, or collection at one of our offices. Buying gold at Holland Gold ensures you always receive the highest-quality gold bars and coins that are tradable worldwide.
All gold bars sold by Holland Gold are LBMA-certified and have the internationally recognized Good Delivery status. The gold investment coins come from reputable mints, ensuring you receive products of the highest quality. Holland Gold offers a buyback guarantee on all products, allowing you to sell your gold at any time.
Since 2010, it has been possible to buy gold safely online at Holland Gold. During this time, we have grown to become the largest gold dealer in the Benelux. We see that buying gold is gaining strong popularity among investors and that the demand for investment gold has increased significantly in recent years. Holland Gold stands for transparent pricing, clear information and excellent service. Reliable online gold buying is our standard. We always show you the exact price you pay, with no hidden fees, so you will never face surprises.
Buying gold bars is in some cases more attractive than buying gold coins due to the lower premiums charged above the gold price. Producers of international investment coins, such as the Maple Leaf and American Eagle, apply a mint premium. As a result, you initially pay a slightly higher price when choosing physical gold in coin form. However, in times of scarcity, certain investment coins may be bought back by dealers above the gold price.
Buying gold safely online is easy on the Holland Gold website. We often have gold directly in stock, enabling fast delivery or collection at one of our offices. For most people, buying gold is not an everyday activity, and we are happy to answer your questions by phone or in a personal meeting. You can also schedule an appointment to visit one of our offices for an orientation meeting.
If you want to buy gold and are looking for an attractive investment, gold bars are an excellent choice. The gold bars at Holland Gold are LBMA-certified, internationally tradable and completely exempt from VAT, as gold of this purity qualifies as investment gold. Our gold bars come from renowned producers such as C. Hafner, Umicore, Argor Heraeus and Valcambi.
Gold bars are available in a wide range of weights: 1 gram, 2.5 grams, 5 grams, 10 grams, 20 grams, 31.1 grams (= 1 troy ounce), 50 grams, 100 grams, 250 grams, 500 grams and 1000 grams. Buying gold at Holland Gold means choosing quality. All gold bars supplied are newly cast or minted in fine gold with a minimum purity of 99.99%, also indicated as .9999/1000. Each gold bar comes with an official certificate of authenticity, ensuring full assurance of its authenticity and value.
Holland Gold also offers a wide selection of gold coins. In our webshop, you can purchase various types of gold coins, such as the American Eagle, the Canadian Maple Leaf, the South African Krugerrand, the Austrian Philharmoniker, the Mexican Peso, the Chinese Panda and others. These coins are commonly minted in one troy ounce of pure gold, or 31.1034 grams. The gold coins are available in several weights: 1/10 troy ounce, 1/4 troy ounce, 1/2 troy ounce, 1 troy ounce and 2 troy ounce.
Investors often buy gold coins in larger quantities to safeguard parts of their wealth. When you buy gold coins, you receive investment-grade precious metal products of the highest quality that are easily tradable. This makes buying gold in coin form an attractive investment.
At Holland Gold, you can choose between gold coins from the most recent year (new coins) or coins from various years. New coins come directly from the mint and feature the latest security elements, depending on the producer. These coins are typically slightly more expensive due to the mint premium.
From an investment perspective, gold coins from various years are often more affordable. These coins have previously been in circulation, meaning the mint premium no longer applies, allowing you to purchase them at a lower price. Although coins from different years may show minor signs of use, they hold exactly the same gold value as new coins when sold.
Looking to buy gold easily? With the Holland Gold App, you can buy and sell physical gold quickly and securely, wherever you are. You can open an account within minutes and start investing in gold from just €10.
The Holland Gold App gives you direct access to your gold holdings, allowing you to manage them conveniently from your phone. You can buy and sell gold at any moment and monitor your investment. You can also follow the live gold price and set price alerts so you can act at the right moment based on the latest market developments.
For thousands of years, gold has been used to protect wealth and savings. Since the financial crisis, investing in gold has once again been seen as an attractive alternative to traditional saving and investing. During recent periods of uncertainty, such as the COVID-19 crisis, the war in Ukraine and tensions in the Middle East, interest in buying gold increased significantly. Investors choose gold due to stock market volatility, concerns about the stability of the banking sector and exceptionally low interest rates. These are key reasons why more and more investors include gold as part of their portfolio.
By buying gold, your wealth is protected against major shocks within the financial system. It is no coincidence that central banks hold part of their reserves in gold, and that wealthy families keep a significant portion of their assets in tangible holdings alongside stocks and savings.
There are several fundamental reasons why investors buy gold: its ability to preserve value (gold historically maintains its purchasing power), protection against inflation and monetary risk, its function as a hedge during crises and geopolitical tensions, and the diversification benefits it offers within an investment portfolio. Additionally, gold is easily tradable worldwide. These points are further supported by the fact that central banks have increased their gold reserves in recent years. It is therefore important to thoroughly inform yourself before purchasing gold.
It is often said that stocks deliver better long-term returns than gold, but that is not always the case. Since 2020, the return on gold has been almost equal to or even higher than the return on stocks. And when we look further back in history, we see that gold has outperformed stocks during several periods.
A commonly heard argument against buying gold is that it does not generate interest or dividends. However, due to central bank policies, that argument has become largely irrelevant. Savings accounts provide little to no interest, and the yield on government bonds in the eurozone is even lower. In recent years, government bonds were even traded at negative interest rates. In such an environment, gold becomes much more appealing. Some stocks do offer dividend yields, but during times of crisis companies may reduce or suspend dividends entirely.
The 2008 crisis, the collapse of Credit Suisse and Silicon Valley Bank once again demonstrated that banks can fail. There are also examples of this in the Netherlands. Although the deposit guarantee system protects your savings up to 100,000 euros per bank, what is often not mentioned is that this guarantee is funded by the banks themselves.
If savers of a large bank need to be rescued, it can trigger a domino effect in the banking sector. Buying gold is therefore often used by investors to limit this risk, as gold carries no counterparty risk and gold bars and coins can always be stored privately. This gives you full control over your assets, regardless of developments within the financial system.
Today, there are many ways to buy gold, but in most cases you are not purchasing physical gold. When investing in gold trackers or ETFs through a bank or broker, you only hold a paper claim on gold. If you read the fine print, you will notice that these derivative products rarely, if ever, offer the option of physical gold delivery. Additionally, these products often involve hidden costs.
You are likely buying gold to protect your wealth against inflation and systemic risks. For that reason, physical gold is generally preferred over derivative investment products, which merely represent a promise of gold. Although these products may be cheaper to purchase, they almost always come with higher risk.
Buying gold is simple, but there are several important factors to consider. The most important is ensuring that you receive physical gold from a refinery or mint that meets LBMA standards. This certification guarantees that your gold is easily tradable worldwide. Holland Gold supplies gold bars from reputable refiners such as C. Hafner, Umicore and Valcambi. All these refiners hold LBMA certification.
It is also important to work with a reliable dealer. Holland Gold is one of the largest precious metal providers in the Netherlands and has built an excellent reputation and a large customer base over more than fifteen years. Holland Gold possesses extensive knowledge of both the product and the gold market, ensuring that you receive professional and expert assistance at all times.
In general, the larger the weight of the gold you buy, the more favorable the price per gram becomes. However, it is wise to also consider the future sale of your gold. If you own one large gold bar or coin, you can only sell it in full. Therefore, opting for several smaller gold bars or coins can offer more flexibility when you wish to sell (part of) your gold in the future.
At Holland Gold, you can buy gold bars and gold coins, or purchase gold easily via the Holland Gold App. When investing through the Holland Gold App, you are not limited to specific bar or coin sizes. You can choose exactly which amount or weight you wish to buy or sell. This gives you maximum flexibility and allows you to tailor your gold investment precisely to your needs.
If you decide to buy gold, it is important to consider certain legal regulations. Gold is classified by the Dutch Tax Authority as assets in box 3.
When buying gold, you can choose between gold coins and gold bars. Gold coins are typically slightly more expensive to purchase than bars, but they are easier to trade worldwide and often fetch a higher resale price. Gold bars, on the other hand, generally have a lower premium above the gold price and are available in a wide range of sizes, making it easy to find an option that suits your budget.
For both gold coins and bars, smaller products carry a relatively higher premium than larger ones. A gold coin of 1/10 troy ounce, for example, is proportionally more expensive to produce than a 1 troy ounce coin. Similarly, ten 5-gram gold bars are relatively more expensive than one 50-gram bar. Smaller products are easier to trade, but come at a higher initial cost.
The gold bars offered by Holland Gold typically have a purity of at least 99.9%. Most gold investment coins are 24 or 22 karat. Older gold coins may vary in purity. On our website, you will find the gold content and purity listed with each product. Investment gold, both coins and bars, is exempt from VAT.
All gold bars purchased from Holland Gold are supplied with an official certificate. This certificate lists the brand, weight, purity and the unique bar number. This number always matches the number stamped on the bar itself, allowing you to easily verify its authenticity.
Gold coins, on the other hand, are never supplied with a certificate but do include various built-in security features. For example, since 2015 the Maple Leaf has featured a micro-engraved maple leaf with the production year, visible under magnification. You can test gold coins for authenticity yourself through weighing, a sound test or a color test. Additionally, you can always have your coins tested at a Holland Gold office.
At Holland Gold, you can store your gold securely in the Netherlands, Switzerland or Singapore via Holland Gold Safe. When choosing storage through Holland Gold, the gold always remains your full property and does not become part of the estate. This ensures that your precious metal remains yours under all circumstances.
You also have the flexibility to sell or withdraw your gold from storage at any time. This allows you to retain full control over your gold holdings while they are professionally, securely and fully insured.
As a delivery method, you may also choose to collect your gold at one of our offices. You place your order in advance via the website or by phone, after which we will contact you once your gold is ready for collection at the office and you can schedule an appointment. Please note: Holland Gold does not keep any stock at its offices; collection is only possible after placing an order.
Investors are increasingly investing in gold due to the returns achieved in recent years, the diversification it provides within a portfolio and its role as protection against geopolitical uncertainty. For this reason, more and more investors see gold as a stable and strategic way to protect their wealth.
At Holland Gold, you can start investing in physical gold from as little as €10 via the Holland Gold App. You can buy and sell gold 24/7. Prefer to invest periodically? With the Holland Gold Savings Plan, you can easily save in gold.
At Holland Gold, you can sell your gold at any time. On the sell gold page, you will find a complete overview of the current prices we offer for gold bars and gold coins. After placing your sales order, we can arrange insured collection of your gold, you may bring it to one of our offices, or you can sell gold directly from storage.
Our delivery specialist provides optimally secured and insured transport. Your order is continuously monitored along the way and discreetly handed over to the right person by means of a PIN code. Pick-up at the Alkmaar office and Rotterdam is also possible.
Holland Gold Safe facilitates insured storage of precious metals in the Netherlands, Switzerland and Singapore. All vault locations have the highest level of security. Go for certainty and convenience with Holland Gold Safe.
Do you want to sell your precious metal? We offer you the best price even if you have not bought the precious metals from us. Sell safely from home and receive your guaranteed price immediately.
You are welcome by appointment for a no-obligation consultation at one of our offices in Alkmaar, Rotterdam and Tilburg. We are happy to meet you personally and answer all your questions.
During consultations, we are often asked whether you would be better off Gold bars or Gold Coins can buy. It doesn't really matter much, since gold is just gold at the end of the day. Investment gold is exempt from VAT and, unlike silver, you won't be able to make any mistakes with this.
When purchasing your precious metal, it is important that you take into account the production costs and other premiums that are passed on in the price. For gold, the greater the gold weight, the more advantageous the premium. Large bars are cheaper per gram than smaller bars. This also applies to the well-known gold investment coins.
Within the eurozone, gold is exempt from VAT, provided it concerns gold bars with a purity of 24 karats and gold coins with a purity of at least 90%. The reason for this is that EU member states and the ECB classify gold as a form of financial asset that must remain freely tradable, similar to stocks and bonds.
Within the eurozone, silver, platinum, and palladium bars are not exempt from VAT and are therefore subject to 21% VAT. These metals have an industrial character and are considered raw materials. When purchasing silver, platinum, or palladium bars, you therefore pay 21% VAT, which cannot be reclaimed upon resale. However, we also offer silver, platinum, and palladium bars that are VAT-free. These are sold in combination with insured storage in Switzerland or Singapore — the most cost-effective option for both private and business investors.
For coins, there are two applicable VAT schemes: the margin scheme and the standard 21% VAT rate. Under the margin scheme, the dealer only charges VAT on the profit margin the difference between the selling price and the purchase price of the goods.
Platinum and palladium coins fall under the margin scheme. For silver coins, both schemes apply. From 2025 onwards, new silver coins will be subject to 21% VAT, as European VAT regulations are being harmonized. Older silver coins (from before 2025) remain under the margin scheme, making them cheaper than new coins.
Read more here about how to recognize the difference between these coins.
Physical silver, platinum, and palladium purchased through the precious metals account on the website or via the Holland Gold App are always VAT-free. This is because the metals you purchase are securely and fully insured while stored in Switzerland.
The most cost-effective option for both private and business clients is to purchase silver, platinum or palladium in combination with storage outside the EU, such as in Switzerland or Singapore. Because these bars are stored in bonded warehouses, no VAT is charged, meaning these bars are completely VAT-free!
Yes, all gold bars come with a certificate of authenticity. This certificate is not a separate document but is either part of the packaging or enclosed within it.
For smaller bars and all bars from C.Hafner, the certificate is integrated into a hard, sealed plastic case. Larger bars from Umicore and Argor-Heraeus include a printed certificate within a soft, sealed wrapper. Some certificates also feature security or holographic elements to further ensure authenticity. The details on the certificate always match those stamped on the bar itself.
Holland Gold exclusively sells gold bars produced by LBMA-accredited (London Bullion Market Association) refiners. The Good Delivery status is an internationally recognized standard that sets strict requirements for production, weight, and purity. This ensures that LBMA-approved gold bars can be traded globally without additional verification.
Each LBMA gold bar contains the following information:
Learn more in our Starter Guide – What am I buying?
The main reason people buy gold is to protect their wealth and preserve purchasing power. For thousands of years, gold has proven to be a reliable and enduring store of value. Unlike fiat currencies such as the euro or the dollar, which constantly lose value through inflation, gold maintains its purchasing power over time. A common example illustrating this is that 2,000 years ago, one could buy a fine tailored suit with a gold coin—and the same remains true today.
When governments print more money to finance debt, the money supply increases and the purchasing power of currency declines. While savings in the bank lose value, gold tends to preserve its worth and often rises along with inflation.
A recent example is the Dutch housing market: property prices have doubled or even tripled in recent years. Those who held gold experienced a similar increase in value, while money kept in the bank lost purchasing power.
Gold is known to perform well during periods of instability. The gold price rose sharply following the outbreak of COVID-19, the war between Russia and Ukraine, and the recent unrest in the Middle East. Gold is a neutral asset—independent of any government or central bank, free of counterparty risk, and globally recognized as a store of value. While currencies can be devalued and government bonds carry default risk, gold generally retains its purchasing power.
Central banks have also been increasing their gold reserves for the same reason. They aim to reduce reliance on the U.S. dollar and protect themselves against geopolitical and monetary risks. The growing gold holdings of emerging economies such as China and India reflect their pursuit of financial sovereignty and stability in an increasingly uncertain world.
Of course, there are also periods when the gold price rises less or even falls. This typically occurs when the economy is performing well and debt levels are decreasing. For that reason, many investors view gold as insurance against difficult times—it provides stability when other assets come under pressure.
Want to learn more about why gold is a valuable investment? Read our Beginner’s Guide.
Holland Gold purchases gold from licensed mints and LBMA-accredited refineries. These market participants account extensively for how the gold was obtained. Refineries must comply with the Responsible Gold and/or Responsible Silver guidelines. The requirements of the Responsible Sourcing programme and the LBMA Good Delivery Rules for the way in which the bars are produced are becoming increasingly important.
Holland Gold takes the lead when it comes to Corporate Social Responsibility.
At Holland Gold, you can place an order in several ways: via our website, the Holland Gold App, or by phone. Ordering gold, silver, platinum, and palladium is simple and convenient. Our prices are automatically updated every minute according to the live market rates, ensuring that you always buy at the current price.
Through the website, you can order with or without an account. When using the app, you must first create an account before placing an order.
Below you’ll find the step-by-step guide to placing an order on our website. If you need help at any point, our customer service team is happy to assist you.
Step 1: Shopping Cart
Select your desired products and add them to your shopping cart.
Step 2: Personal Details
Log in to your account or enter your information as a new customer.
Step 3: Delivery Method
Choose your preferred delivery option. We can deliver securely to your home, you can collect your order at one of our offices in Alkmaar, Rotterdam, or Tilburg, or you can choose secure storage through Holland Gold Safe.
Learn more about delivery and collection at Holland Gold.
Step 4: Payment
Select your preferred payment method: iDEAL, bank transfer, PayPal, cryptocurrency, or cash/card payment upon collection.
Read more about our payment options.
Step 5: Delivery
The delivery process depends on the method selected at checkout:
You can track the status of your order at any time via the client portal.
You can also place your order by phone. We are available Monday to Friday from 09:00 to 17:00 at +31 (0)88 468 8400.
Through the app, you can buy bars and coins or easily trade physical precious metals via your precious metals account. You can start investing from as little as €10. Download the Holland Gold App from the Google Play Store or App Store.
