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Buying gold in the form of bars or coins is gaining a lot of popularity. Buying gold bars is in some cases more interesting than Buy Gold Coins, because of the lower premiums charged above the gold price. Producers of international investment coins, such as the Maple Leaf and American Eagle, charge a premium for coins. As a result, you will initially pay a relatively higher price if you choose to buy physical gold in coin form. On the other hand, certain investment coins can be bought back by traders above the gold price in case of scarcity.
You can easily buy gold online safely on the website of Holland Gold. We often have the gold directly in stock, so that your order can be delivered quickly or picked up at one of our offices. Buying gold is not an everyday activity for most people. We can answer your questions in a telephone or personal conversation. It is possible to make an appointment to visit one of our offices for a Orientation meeting.
Do you want to buy gold and are you looking for an attractive investment? Then gold bars are an interesting option. The gold bars of Holland Gold are LBMA-certified, internationally tradable and completely exempt from VAT, because a gold bar of this purity falls under the heading of investment gold. Our gold bars come from well-known producers such as C. Hafner, Umicore and Valcambi.
Gold bars are available in different weights from 1 gram, 2.5 grams, 5 grams, 10 grams, 20 grams, 31.1 grams (= 1 troy ounce), 50 grams, 100 grams, 250 grams, 500 grams and 1000 grams. Buying gold at Holland Gold means choosing quality. All gold bars that are supplied are newly cast or minted in fine gold with the purity of at least 99.99%, also classified as .9999/1000.
You can also buy gold coins at Holland Gold. You can buy different types of gold coins in our webshop, such as the American Eagle, Canadian Maple Leaf, the South African Krugerrand, the Austrian Philharmoniker, the Mexican peso, the Chinese Panda, etc. These coins are usually minted in one troy ounce of pure gold, or 31.1034 grams of gold.
Investors buy the gold coins in larger numbers to secure portions of their wealth. When you buy gold coins, you are guaranteed to receive precious metal products of the highest quality, which are easily tradable. This makes this form of buying gold an attractive investment.
Since the outbreak of the financial crisis, buying gold has again been seen as an interesting alternative to saving and investing. Volatility in the stock market, uncertainty about the soundness of the banking sector and exceptionally low interest rates are the main reasons to consider precious metals.
By buying gold, your assets are protected against major shocks in the financial system. It is not for nothing that central banks hold part of their reserves in gold and that wealthy families hold a lot of assets in tangible assets in addition to stocks and savings.
We often hear that stocks give better returns than gold over the long term, but that's not the case. As of 2020, the return on gold is almost equal to the return on equities. And if we go further back in history, we see that gold is even doing better compared to stocks.
A common argument against buying gold is that it does not yield a return in the form of interest or dividends. But that argument is almost irrelevant due to the actions of central banks. Savings earn hardly any interest and the yield on government bonds is even lower in the eurozone. In recent years, government bonds in the eurozone have even traded at negative interest rates. Then gold is suddenly a lot more attractive! Some stocks provide a good dividend yield, but in times of crisis, companies can cut the dividend.
The crisis of 2008 showed that banks can fail. Examples of this can also be found in the Netherlands. With the deposit guarantee scheme, your savings are protected up to 100,000 euros per bank, but what is often not mentioned is that this guarantee is borne by the banks themselves. If the depositors of a large bank have to be bailed out, this will cause a domino effect in the banking sector.
There are many ways to buy gold today, but in most cases, you are not buying real physical gold. If you invest in gold trackers or an ETF through a bank or broker, you only have a paper claim on gold. If you read the fine print, you will see that these derivative products rarely, if ever, offer the possibility of physical delivery of gold. Also, there are a lot of hidden costs with these types of products.
You probably buy gold because you want to protect your assets against currency depreciation and systemic risk. This is precisely why buying physical gold is preferable to derivative investment products that are only a promise on gold. These investment products may be cheaper to buy, but they always come with a higher risk.
Buying gold is very easy, but there are a few things you should pay attention to. The most important thing is to make sure that you are getting physical gold from a smelter or mint that meets the requirements of the LBMA. With this quality mark, you can be sure that your gold is easy to trade. Holland Gold supplies gold bars from C.Hafner, Umicore and Valcambi, among others. These refineries all have an LBMA quality mark.
It is important that you do business with a reliable provider. Holland Gold is the largest providers of precious metals in the Netherlands and has built up a good reputation and a large customer base in almost fifteen years. Holland Gold has all the knowledge of the product and the gold market to provide you with the best possible service.
When you decide to buy gold, you should also take into account a number of legal provisions. For example, we ask for a copy of your ID for purchases over 10,000 euros and when you sell precious metals back to us. Gold is regarded by the tax authorities as capital in box 3.
If you want to buy gold, you can choose from coins and bars. Gold coins are slightly more expensive to buy than gold bars, but on the other hand, coins are easier to trade worldwide and you also get a higher price for coins than for bars. The advantage of bars is that they have a relatively low premium to the price of gold, and they are traded in a variety of formats. So there is a suitable gold bar for every budget.
For both gold coins and bars, you pay relatively more premium for the smaller items than for the large ones. For example, the gold coins of 1/10 troy ounce are comparatively more expensive to produce than coins of 1 troy ounce. And ten gold bars of 5 grams are relatively more expensive than a larger gold bar of 50 grams. Small products are easier to trade but are more expensive to purchase.
Gold bars at Holland Gold usually have a purity of at least 99.9%. Most gold investment coins are 24 or 22 carats. Older gold coins may have a different purity. On our website you can see the gold content and purity of each product. Investment gold is exempt from VAT, both the coins and the bars.
Our delivery specialist provides optimally secured and insured transport. Your order is continuously monitored along the way and discreetly handed over to the right person by means of a PIN code. Pick-up at the Alkmaar office and Rotterdam is also possible.
Holland Gold Safe facilitates insured storage of precious metals in the Netherlands, Switzerland and Singapore. All vault locations have the highest level of security. Go for certainty and convenience with Holland Gold Safe.
Do you want to sell your precious metal? We offer you the best price even if you have not bought the precious metals from us. Sell safely from home and receive your guaranteed price immediately.
You are welcome by appointment for a no-obligation consultation at one of our offices in Alkmaar, Rotterdam and Ellecom. We are happy to meet you personally and answer all your questions.
During consultations, we are often asked whether you would be better off Gold bars or Gold Coins can buy. It doesn't really matter much, since gold is just gold at the end of the day. Investment gold is exempt from VAT and, unlike silver, you won't be able to make any mistakes with this.
When purchasing your precious metal, it is important that you take into account the production costs and other premiums that are passed on in the price. For gold, the greater the gold weight, the more advantageous the premium. Large bars are cheaper per gram than smaller bars. This also applies to the well-known gold investment coins.
Within the eurozone, gold is exempt from VAT, provided it concerns gold bars with a purity of 24 karats and gold coins with a purity of at least 90%. The reason for this is that EU member states and the ECB classify gold as a form of financial asset that must remain freely tradable, similar to stocks and bonds.
Within the eurozone, silver, platinum, and palladium bars are not exempt from VAT and are therefore subject to 21% VAT. These metals have an industrial character and are considered raw materials. When purchasing silver, platinum, or palladium bars, you therefore pay 21% VAT, which cannot be reclaimed upon resale. However, we also offer silver, platinum, and palladium bars that are VAT-free. These are sold in combination with insured storage in Switzerland or Singapore — the most cost-effective option for both private and business investors.
For coins, there are two applicable VAT schemes: the margin scheme and the standard 21% VAT rate. Under the margin scheme, the dealer only charges VAT on the profit margin the difference between the selling price and the purchase price of the goods.
Platinum and palladium coins fall under the margin scheme. For silver coins, both schemes apply. From 2025 onwards, new silver coins will be subject to 21% VAT, as European VAT regulations are being harmonized. Older silver coins (from before 2025) remain under the margin scheme, making them cheaper than new coins.
Read more here about how to recognize the difference between these coins.
Physical silver, platinum, and palladium purchased through the precious metals account on the website or via the Holland Gold App are always VAT-free. This is because the metals you purchase are securely and fully insured while stored in Switzerland.
The most cost-effective option for both private and business clients is to purchase silver, platinum or palladium in combination with storage outside the EU, such as in Switzerland or Singapore. Because these bars are stored in bonded warehouses, no VAT is charged, meaning these bars are completely VAT-free!
Yes, all gold bars come with a certificate of authenticity. This certificate is not a separate document but is either part of the packaging or enclosed within it.
For smaller bars and all bars from C.Hafner, the certificate is integrated into a hard, sealed plastic case. Larger bars from Umicore and Argor-Heraeus include a printed certificate within a soft, sealed wrapper. Some certificates also feature security or holographic elements to further ensure authenticity. The details on the certificate always match those stamped on the bar itself.
Holland Gold exclusively sells gold bars produced by LBMA-accredited (London Bullion Market Association) refiners. The Good Delivery status is an internationally recognized standard that sets strict requirements for production, weight, and purity. This ensures that LBMA-approved gold bars can be traded globally without additional verification.
Each LBMA gold bar contains the following information:
Learn more in our Starter Guide – What am I buying?
The main reason people buy gold is to protect their wealth and preserve purchasing power. For thousands of years, gold has proven to be a reliable and enduring store of value. Unlike fiat currencies such as the euro or the dollar, which constantly lose value through inflation, gold maintains its purchasing power over time. A common example illustrating this is that 2,000 years ago, one could buy a fine tailored suit with a gold coin—and the same remains true today.
When governments print more money to finance debt, the money supply increases and the purchasing power of currency declines. While savings in the bank lose value, gold tends to preserve its worth and often rises along with inflation.
A recent example is the Dutch housing market: property prices have doubled or even tripled in recent years. Those who held gold experienced a similar increase in value, while money kept in the bank lost purchasing power.
Gold is known to perform well during periods of instability. The gold price rose sharply following the outbreak of COVID-19, the war between Russia and Ukraine, and the recent unrest in the Middle East. Gold is a neutral asset—independent of any government or central bank, free of counterparty risk, and globally recognized as a store of value. While currencies can be devalued and government bonds carry default risk, gold generally retains its purchasing power.
Central banks have also been increasing their gold reserves for the same reason. They aim to reduce reliance on the U.S. dollar and protect themselves against geopolitical and monetary risks. The growing gold holdings of emerging economies such as China and India reflect their pursuit of financial sovereignty and stability in an increasingly uncertain world.
Of course, there are also periods when the gold price rises less or even falls. This typically occurs when the economy is performing well and debt levels are decreasing. For that reason, many investors view gold as insurance against difficult times—it provides stability when other assets come under pressure.
Want to learn more about why gold is a valuable investment? Read our Beginner’s Guide.
Holland Gold purchases gold from licensed mints and LBMA-accredited refineries. These market participants account extensively for how the gold was obtained. Refineries must comply with the Responsible Gold and/or Responsible Silver guidelines. The requirements of the Responsible Sourcing programme and the LBMA Good Delivery Rules for the way in which the bars are produced are becoming increasingly important.
Holland Gold takes the lead when it comes to Corporate Social Responsibility.
